Dancing with the Baby Boomers (or What an Author Will Do to Sell Books)

May 8th, 2012

Cindy Sample - Lefty Award FinalistAs far as I’m concerned, you’re never too old to wear pink fringe, although some folks may dispute this statement after watching my video. And if performing a cha-cha solo and shaking my booty helps sell books, then I’m in!
 
My ballroom journey began a few years ago. Having unsuccessfully dragged an ex-husband or two to ballroom dance classes (unsuccessful being defined by the word “ex”), my dream of learning ballroom dancing remained unfulfilled. Mesmerized by images of actors, singers, and athletes performing on Dancing with the Stars, I thought if Emmett Smith and Donald Driver could waltz across the floor in size fifteen shoes, how hard could it be? If I couldn’t at least keep up with Carson Kressley, I would hand over my feather boa.
 
To him!
 
Armed with a free coupon and shiny new satin heels, I signed up for a private lesson, assuming my natural sense of rhythm would instantly prove me a star.
 
Wrong. Sure the rules say guys are supposed to lead, but everyone knows women learn dance steps faster. But in ballroom dance, the woman has to follow, even if her partner has no sense of rhythm and waltzes to tango music. Eventually, I realized it wasn’t so bad letting someone else be in charge. Once I stopped fighting, I started gliding.
 
After somewhat mastering the smooth dances, we moved on to the smoldering Latin dances. Since my hips remain titanium free, I figured rumba and cha-cha would be a piece of shortcake for me. Nope. Evidently my hips only swivel in one dimension. Not that anyone has ever complained. But Latin dances require Cuban motion: a three- dimensional figure eight using your hips. It turns out practicing my rumba walk down the local Safeway’s aisles makes grocery shopping very entertaining. Especially for the other shoppers.
 
My teacher was amazed that I learned my lessons so quickly. Unfortunately, I forgot them even faster. After instructing me in the same steps four weeks in a row, I asked if our lessons reminded him of the movie Ground Hog Day. He smiled and replied, “Give it time.”
 
He was right. I’ve not only mastered the art of following, my short-term memory has improved so dramatically I may try out for Jeopardy. My hips are now awesome in several dimensions, and they only creak occasionally. While it’s unlikely I’ll ever out swivel Karina Smirnoff, Gladys Knight better watch out. Shoot. I might even take on all of the Pips!
 
Although most of my dance partners make me feel as graceful as Ginger Rogers, occasionally I have a Three Stooges moment, much like my protagonist, Laurel McKay. In Dying for a Dance, she trips her instructor and crashes into a pair of dancers, breaking the heel of her shoe in the process. It’s amazing how much she and I have in common. Fortunately I’ve never stumbled over a dead dancer.
 
Yet.
 
Either way I’m having a grand time. And if I have to don pink fringe to sell a few books, why not? If you can’t have fun as an author then you’re in the wrong line of work!
 
So how far will you go to sell books? Is there a secret hobby you’ve been dying to try?
 
Leave a comment by midnight May 15, and you’ll be eligible to win an 8 inch chocolate stiletto (yum yum) or if that doesn’t entice you, a $20 gift certificate of your choice.
 

 
 

Behind the Scenes at Left Coast Crime

April 22nd, 2012

Have you ever wondered what goes on behind the scenes of a mystery convention? Shaking your head no? That was my initial response in March, 2009, when Robin Burcell asked me to co-chair LCC 2012 in Sacramento. I don’t know whether it was a lack of caffeine or too many piña coladas but I said yes, and raced off to share the good news with my agent. She immediately responded with something unprintable which boiled down to “Are you nuts?”
 
Cindy & Robin Take One for the TeamChairing a convention provides unique insights and mass quantities of emails. For instance, it took at least 250 emails before we discovered that dessert choices for a banquet should not be democratically decided by committee. This, of course, forced Robin and me to submit to a dessert tasting. A tough job, we know, but those carbs kept us fueled for weeks, and just in time to begin the huge task of preparing the program which means moving panelists around a huge matrix in order to provide the best panels for them as well as the attendees. Our program chairs, Marlyn Beebe and Elaine Yamaguchi, worked night and day, and despite a deluge of 2:00 AM emails, maintained their sense of humor.
 
Determining the price of a convention is always a challenge.  Initial registrants lucked in with an early bird fee of $150 and the price gradually increased to the 2012 rate of $225. It might surprise people to know that the meals that were included (2 breakfasts, one reception and an awards banquet) ran $168 per person. Then there are the free book bags, books, cool LCC promo items and program books.
 
You don’t need to be a math whiz to see that the bottom line for a convention can easily turn into something resembling the national debt (minus a few zeros.) Fortunately sponsors such as the MWA, the Sacramento and NorCal chapters of Sisters in Crime, and HarperCollins stepped in to share some of the expenses. A number of publishers graciously donated a truckload of books to fill the book bags to overflowing and to ensure shoulder dislocations among the weak.
 
Cindy and a Rapt AudienceI could go on and on (we all know my babbling skills are excellent) but the bottom line is that running a convention is like strategizing a military campaign. And the real bottom line is represented by the incredible group of people who were willing to put in thousands of unpaid hours to make this a wonderful event. Shout outs go to Sue Trowbridge, our webmaster; Noemi Levine, Treasurer and Fan GOH; Toby Gottfried, official book snarer; Janet Rudolph, publicity chair and master tweeter; Verna Dreisbach, who brought in ad revenue; and Vallery Feldman, who skillfully displayed the ads in the program. A personal thanks to Volunteer chairs, Pat and Larry Morin who worked through the duration of LCC, and without whose assistance, I’d be locked up in a padded cell. Stan Ulrich and Lucinda Surber not only handled awards, signs, and room monitors, but also took care of everything I forgot.
 
The financial benefactor of our convention was the Sacramento Library Adult Literacy Program. Library Director Rivkah Sass provided a stirring tale of the people benefited by this wonderful program. Jean Utley’s auction committee wrapped and tied ribbons for 75 donated silent auction items. Between those items, the raffle for the beautiful quilt created by Pam Dehnke and Vallery Feldman, and excellent auctioneering by Donna Andrews and Harley Jane Kozak, almost $8,000 was raised for this program.
 
Running a convention means you’re exposed to the good, the bad and the annoying. What never ceased to amaze me was the number of volunteers who not only paid the registration fee but also worked tirelessly and cheerfully. Putting on a convention is a labor of love and these folks, and there are many, will hold a place in my heart forever.
 
Cindy and Robin Are All Smiles at the Awards BanquetI’ll always be grateful I had this opportunity to work with Robin, to make new friends, to create a congenial networking atmosphere for mystery authors and fans, and to leave everyone with wonderful memories.
 
Plus I lost 4 lbs. in 4 days running up and down those darn stairs. Heck of a fitness program!
 
Some folks say e-books will make conventions disappear but based on our 600 attendees, I disagree.
 
The bigger, burning question is whether you attend conventions and if so, what do you get out of them? And if by chance you’re interested in chairing one, please let me know. I have a bridge I’m looking to sell.
 
 

Hey Doc, Can I Tweet My EKG?

March 6th, 2012


Congratulations to contest winner Liz Jasper.



Has anyone on her death bed ever said: “I wish I’d replied to that last email?”
 
When my teen idol–Davy Jones–died of a heart attack last week, I reflected on the fact that only thirty-six hours earlier, I was lying on an examining table waiting to have my own ticker checked.
 
I would attach a photo as proof, but the world has barely recovered from JLo’s nipplegate incident at the Oscars! We don’t need a baby boomer version.
 
My original appointment was for my annual physical with my gynecologist. Since I’m the queen of multi-tasking, I took advantage of this medical opportunity and mentioned the chest pains I’d been experiencing for the past month. He looked at me appalled then stated: “But I’m only interested in what’s below your waist.”
 
It’s been a long time since someone’s uttered that phrase to me.
 
Fortunately he hopped on the phone and shortly thereafter I was on my way to see another doctor who would minister to my “above the waist” issues. Minutes later I was stretched out on an examining table, grateful that the satellite reception was strong enough so I could continue returning emails while the nurse strapped electrodes to my bare chest.
 
As my thumbs worked furiously in unison in an effort to squeeze out that last “oh so important” reply before they ran the EKG, it occurred to me that perhaps the reason behind my chest pains was the mobile instrument that had become an additional appendage to my body.
 
As an author, it’s important to utilize social media to push our books and our personal brand. We Facebook, Tweet, Google+, and Tumble because we’re told that’s what we must do to sell books. If you add the stress of co-chairing a huge mystery convention in Sacramento like Left Coast Crime (heaven forbid I miss an opportunity to plug this conference) the stress levels can become so high I’m forced to medicate…
 
With chocolate!
 
Evidently I’m not the only patient who’s been experiencing Social Media Stress Syndrome. It’s a highly contagious disease. Fortunately it’s curable by a minimally invasive process. With luck, my phone won’t have to be surgically detached from my tapping fingers.
 
Of course, the physical therapy that follows can be tricky. No social media for at least 24 hours? If I can’t tweet, how can my tiny twibe of tweeps survive? Can my Facebook friends and fans face a day without my smiling face and clever posts? Will my gaggle of Google plus connections glower over my absence? (Probably not, since I currently have a gaggle of one.)
 
What a surprise! The world can go on. And since I definitely plan on hanging around for a few more decades, a little less self-inflicted stress will be the best prescription for a heart healthy life.
 
Besides, even God rested on the 7th day!
 
I’d love to learn how you maintain your sanity in the new age of social media.
 
Leave a comment by March 13th, and you’ll be entered in a drawing to win a $15 iTunes gift card guaranteed to provide the soothing backdrop to a stress less day.